Head of Marketing

Job Description

We are a pediatric telehealth company based in Toronto and Montreal. Pediatricians and healthcare industry leaders founded us. Our mission is to enable equitable access to quality care for every child in Canada.

We are actively recruiting a seasoned Head of Marketing with 8-10 years of experience successfully creating, launching, and growing consumer brands in Canada, focusing on winning the hearts and minds of moms, dads, and kids. The successful candidate will build on our brand development work with a leading health-focused branding agency and craft an integrated marketing strategy to drive awareness, user engagement, retention, and advocacy. This role offers an opportunity for autonomy and impact; you will join a venture with committed seed funding and work directly with the co-founding team, CEO, Head of Product, and investor and advisory groups.

The successful candidate will have a sparkling track record of developing and executing winning marketing and communications strategies, from concept to completion. They will be invested in building relationships and partnerships with consumers and businesses while generating incredible results. They are skilled at working with cross-functional groups to advance company vision and make critical decisions that define company outcomes. They are as comfortable rolling up their sleeves and completing the work as they build successful teams from the ground up.

Key Responsibilities

• Create a brand that Canadian kids and parents trust and love 

• Develop overall national/provincial marketing strategy, budgets, and resource requirements

• Oversee the development and execution of marketing campaigns by working with agency partners, the leadership team, and third-party vendors/freelancers

• Set strategy and tactical GTM for our marketing initiatives

• Create, manage and execute content and community strategy to target, convert, engage, and ‘be there for parents and children across all channels, including website, social media, blog, video, community, programmatic, email, and other communication channels

• Craft our voice by developing first-class copy across all channels with support from junior team members and empowered by a copywriting and SEO tech stack

• Manage the production and delivery of creative assets for all marketing activities by working with agency partners and freelancers

• Conduct thorough performance analysis of all customer acquisition efforts using existing conversion tracking tools and dashboards, evaluating creative messaging, and A/B testing 

• Perform quality assurance of all internal and external marketing deliverables to ensure alignment with company mission, vision, and brand guidelines

• Perform internal workflow and competitive analysis to develop recommendations for marketing initiative improvements throughout the customer journey

• Collaborate with product, patient experience, provider engagement, and operations teams to ensure consistency and accuracy of messaging across all channels

Requirements/Prior Experience

• We’re looking for a candidate with an extensive toolkit including:

• Digital Advertising

• Email Marketing

• Product Marketing

• Social Media Marketing

• Content Strategy and Creation 

• Copywriting and Storytelling

• SEO/SEM 

• Public Relations

• Channel Partnerships 

• Community Development and Management

• Influencer / Ambassador Programs 

• Brand & Creative Design 

• Data & Optimization

• Customer Avatar Canvas 

• Core Message Canvas 

• Customer Value Journeys

• Experience leading marketing teams and managing projects with external vendors

• Stellar track record with measurable outcomes and achievements in brand development, digital advertising and performance marketing, community and ambassador programs

• Experience conducting market research to identify and incorporate emerging trends into the marketing roadmap

• A curious and relentless nature, ability to get things done and build from the ground up where necessary Bachelors or master’s degree in marketing or adjacent field with a minimum of 8-10 years of experience 

Compensation:

• Competitive salary, equity, health insurance, and benefits.