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Director of Marketing

Toronto, Ontario · Marketing/Public Relations
Director of Marketing at High Growth Software Company
Company Description
Our client is a high growth software and services company delivering robust loss control and safety solutions to the world’s leading insurance companies. With over 100 plus customers in North America and growing, they continue to expand its market presence and establish itself as the market leader in its space.
Job Description
We are looking for a Director of Marketing to help our client scale and perfect their B2B inbound lead generation strategy. As Director of Marketing you will drive revenue growth for their SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and branding. Reporting to the VP of Revenue Growth you'll be given a marketing budget to build a team, expand our tools and shape the future of our marketing department.

Primary Responsibilities
  • Manage marketing to quantifiable quotas and metrics within the marketing budget
  • Work with the VP of Revenue Growth to develop marketing strategies and tactics that support revenue goals
  • Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  • Develop event strategies including webinars and tradeshows
  • Assist in preparing and monitoring consistent presentations & other materials used companywide
  • Build a 12- and 24-month strategic plan to meet our inbound demo and signup goals
  • Manage online advertising (Google Ads) strategy and spend
  • Manage the direction and expansion of our marketing website and overall content strategy
  • Develop nurture and conversion campaigns
  • Plan team growth and hire new marketing team members when needed
  • Minimum of 3+ years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment
  • Track record in delivering revenue results
  • Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
  • Experience managing internal and external teams
  • Experience with email automation tools Proven experience delivering effective and innovative digital campaigns

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