Senior Digital Marketing - eCRM

Location: Toronto, ON, Canada
We are looking for a self-motivated and passionate Senior Digital Marketing - eCRM to join our client. They are one of Canada's fastest growing company within the Fintech space helping consumer take charge of their finances!

The main responsibility of the Senior Digital Marketing -eCRM is to be responsible for the development, management and execution of strategic email marketing campaigns to actively promote the brand and drive lead generation.  You should also be comfortable with analytics as you will lead customer segmentation, lifecycle management and retention.  This role will have one direct report (Digital Marketing Specialist).
  • Develop a robust email marketing strategy that leverages what we know about the consumer and evolves communication with them
  • Set-up and deploy email marketing campaigns with clear objectives
  • Develop test & learn plans for optimizing targeting, creative and marketing messages
  • Ensure email messaging is on brand and ladders up to overall marketing strategy
  • Set and deliver on tangible content and campaign goals (i.e. open rates, ROI, engagement, etc.)
  • Work with analytics specialist to track and monitor past and current email marketing performance and make the necessary recommendation to bolster engagement
  • Own the monthly report on the performance of email marketing efforts and evolve these into reporting dashboards that look into quantitative + qualitative measures of response, engagement, interest and sentiment
  • Take the lead on establishing a protocol for email marketing and e-CRM
  • Provide strategic guidance and coaching to junior staff
  • Exceptional in creating, managing and reporting on email campaigns using an established platform such as Maropost (preference) InfusionSoft, ExactTarget, or Responsys
  • Strong familiarity with data-driven customer lifecycle marketing and retention
  • Strong technical understanding of the analytics and analytical tools associated with the role
  • Outstanding problem solving and analytical skills, including resourcefulness, attention to detail, and comfort tackling ambiguity
  • Experience coaching and mentoring
Benita Foo
Recruitment Consultant
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