eCRM Manager

Location: Toronto, ON, Canada

We are looking for a self-motivated and passionate eCRM Manager to join one of Canada's fastest growing Fintech start-ups, helping consumer take charge of their finances! 

As the eCRM Manager, your main responsibility will be to develop, manage and execute strategic email marketing campaigns to actively promote the brand and drive lead generation. You should be comfortable with analytics as you will lead customer segmentation, lifecycle management and retention. This is an awesome opportunity for someone who is looking to own the entire email marketing process!
 
Responsibilities:
  • Develop a robust email marketing strategy that leverages what we know about the consumer and drives communication with them
  • Set-up and deploy email marketing campaigns with clear objectives
  • Develop test & learn plans for optimizing targeting, creative and marketing messages
  • Ensure email messaging is on brand and ladders up to overall marketing strategy
  • Set and deliver on tangible content and campaign goals (i.e. open rates, ROI, engagement, etc.)
  • Work with analytics specialists to track and monitor past and current email marketing performance and make the necessary recommendation to bolster engagement
  • Own the monthly report on the performance of email marketing efforts and evolve these into reporting dashboards that look into quantitative + qualitative measures of response, engagement, interest and sentiment
  • Take the lead on establishing a protocol for email marketing and eCRM
  • Provide strategic guidance and coaching to junior staff
 
Requirements:
  • Exceptional in creating, managing and reporting on email campaigns using an established platform such as Maropost (preference) InfusionSoft, ExactTarget, or Responsys
  • Strong familiarity with data-driven customer lifecycle marketing and retention
  • Strong technical understanding of the analytics and analytical tools associated with the role
  • Comfortable with wearing many hats
  • Outstanding problem solving and analytical skills, including resourcefulness, attention to detail, and comfort tackling ambiguity
 
Nice to Haves:
  • Experience working in an agency and in-house environment
  • Startup industry experience
 
Benita Foo
Recruitment Consultant
 
 
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